#10 Community News | Armando, the Delivery & Take Away project by Familia La Ancha
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"We are the delivery of homemade and traditional food." This is how they introduce themselves at Armando to demonstrate that Familia La Ancha still knows how to do things right.
Four generations dedicated to the hospitality sector result in an expertise that allows them to provide a service that runs like clockwork even during high-demand moments in the kitchen, maintaining quality and tradition in every dish.
Now, the new wave at the helm of the company goes a step further, transitioning the in-person dining experience to a 100% digital one: Delivery and Take Away. They do so under the Armando brand, featuring La Ancha's flagship dish that gives its name to a new operational vertical in Madrid and Barcelona.
In addition to being one of the most iconic recipes from the brand's restaurants, Armando provides a comprehensive home delivery service where customers can choose from the group's most prominent options, such as the renowned Tortilla de Gabino or the award-winning cheesecake from Fismuler.
Regarding the new business models, one of the leaders of the brand, Nino Redruello, talks about the need to adapt to change: "We have been creating much more functional, strategically intelligent things at a business level." Armando, a brand that emerged during Covid-19 in response to the emergence of new market demands, is an example of this.
The high satisfaction level among customers who try it translates into a high rate of repetition, supported by their own loyalty program, suitable only for #Armanlovers. The Armando Club has four levels: Armanter, Armadicto, Arrasador, and Armavip, promising to reward consumer commitment to the brand with exclusive privileges.
We love being able to observe how traditional groups can adapt to the latest trends in digitization and user experience personalization without losing the essence that characterizes them.
Would you like a better understanding of our latest developments and use cases that we showcase?
I'd be delighted to talk with you!
Paola
Regional Sales