#20 Cheerfy Product News

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Cheerfy Shop & Loyalty | Transactional segmentation

The integration between Loyalty and Shop is undoubtedly one of our key drivers of value.

Now we take the integration of both modules to the next level! 🚀

Would you like to impact a customer based on historical expenditure with your brand?
Would you like to segment your communication based on the average ticket value?
Would you like to recover clients who used to order from you but stopped doing so?
Would you like to impact a customer who, having visited you at your physical venue, has never ordered from your online shop?
Would you like to personalize your communication depending on the service the client has ordered from you: Delivery, Take Away, Dine-in?
Would you like to segment your communication based on a customer's activity status: active, asleep, lost?

If your answer is yes, this is your feature! 🎯

Cheerfy Shop | Maximum number of units per category, per order

A few weeks ago, we let you know that, in addition to setting up the minimum order based on the total value of the ticket, you could set it based on the units of certain products.

Now you can also set the maximum order based on the number of units ordered from a specific category.

In this way, you can, for example, limit the sale of certain items based on your kitchen staffing capacity or your riders' shipping capacity, among others.

Cheerfy Shop | Deelivers Integration

We have improved our integration with Deelivers for shipping your delivery orders.

We continue consolidating our European integrations portfolio: Stuart, Glovo, Closer, Acciona, Goggo, Deliveroo, and any platform that operates on Vromo.

Cheerfy Loyalty | Advanced integration with POS

We are going one step further in integrating all kinds of POS!

We have developed the ability to match entire transactions to customer profiles in a near-universal way. Magic!

You can now know precisely what each customer has consumed, securely adding the corresponding points or stamps.

Please don't hesitate to ask us if you want to know more.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#19 Cheerfy Product News

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Cheerfy Shop | Contextual menus

Set up your online shop landing page to display the corresponding menu in a contextual way for the different casuistries.

Would you like to differentiate your delivery menu for breakfast, lunch and/or dinner?
Would you like to modify your prices upwards during the greatest saturation hours: Friday nights or Saturdays at lunchtime?

And of course, differentiating between the different services: Delivery, Take Away or Dine-in!

Would you like to automatically shunt your customers to aggregators at times when your own delivery service is not available?

If the answer is yes... This is your feature!

Cheerfy Pay | Activity Dashboard

We include new clients captured through Cheerfy Pay in the platform activity dashboards.

This enables you to know, of all your new registered customers, exactly how many are coming from Cheerfy Pay, Shop, Loyalty, integrations with other platforms, or manual imports.

Cheerfy Loyalty | Location details

From now on, in addition to the address of your venue, you can include more details to make it easier for riders to locate you. Example: in a shopping centre, you can indicate exactly how to get to your restaurant.

Cheerfy Loyalty | Retargeting based on the impact of previous messages

As you know, you already have multiple segmentation options for your messages: consumption habits, preferences, progress within the loyalty plan, demographic aspects, evaluation rating...

Our new segmentation offers you even more possibilities:

Have you launched a campaign and want to retarget those customers who haven't read it?

This feature allows you!

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#18 Cheerfy Product News

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Cheerfy Places | Dine-in service for multi-brand marketplaces

Are you operating a physical location with different operators, brands and restaurants in the same place?

Do you have shared tables with QRs so your customers can order from multiple restaurants simultaneously?

Now, in addition to giving you the possibility to develop your multi-brand marketplace for Delivery and Take Away services, we include the dine-in service.

Cheerfy Shop | Minimum order based on product quantity

In addition to setting up the minimum order based on the total value of the ticket, from now on, you can set up the minimum charge based on the units of certain products.

Cheerfy Loyalty | Vouchers design

You can include vouchers in your loyalty plan messages to reward your customers with promotions, discounts, product gifts...

From now on, we provide you with much more flexibility in its design, being able to choose the picture of the voucher regardless of the image of the message.

Cheerfy Shop | Integration with the new Glovo API

If the integration with Glovo for your Delivery orders was already working, starting next week, you will also have the integration with their new API that has just been launched.

Cheerfy Pay | Agora Integration

We incorporate Agora into our portfolio of integrations with Cheerfy Pay.

If you use this POS software in your restaurant, your customers can pay whenever they want via QR, leave a tip or get their digital receipt. Also, divide the bill among the diners by quantity or select the products they will pay for.

This way, our portfolio of integrations for payments at the table continues to grow, joining the already existing Hosteltáctil, Revo and Tamus.

As a reminder, Cheerfy Pay is integrated with Cheerfy Shop and Loyalty for a complete digital experience. Customers who pay via Cheerfy Pay are registered in the CRM and automatically accumulate points when paying.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#17 Cheerfy Product News

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Cheerfy Shop | Goggo Integration

We are joining the last-mile revolution!

Can you imagine shipping your delivery orders through autonomous mobility vehicles? It's already possible!

We integrate with Goggo, a company that is revolutionizing this sector, which makes it possible for you to ship your orders through their robots in some cities, such as Zaragoza or Alcobendas (soon to come).

In this way, our portfolio of integrations in Europe continues to grow. This new delivery platform joins the already existing Stuart, Glovo, Closer, Acciona, Deelivers, Deliveroo and any platform that operates on Vromo.

Cheerfy Loyalty | Advanced Integration with CoverManager

We enrich our integration with CoverManager.

Now we can identify the bookings that materialize in visits and, in this way, activate the launch of automatic messages based on the presence of your clients in the restaurant.

Cheerfy | Catalan Support in the Web Experience

As you know, Cheerfy automatically detects the language of the customer's terminal to personalize the experience. Now, we add Catalan as an option for all the standard texts of the Web experience, Including Cheerfy Loyalty, Shop and Pay.

Cheerfy Loyalty | Responsive Menu

We update the menu of our platform for better accessibility from any device: desktop, tablet and mobile.

Cheerfy Loyalty | Message Preview

Preview your campaign design on the fly!

If we have been adding new capabilities in the design of your messages, we now include this latest update to facilitate its configuration even more.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#16 Cheerfy Product News

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Cheerfy Shop  |  Orders Flow

We keep improving the new orders flow page!

You have a complete view of your orders' status on a single screen. You are also in total control of your rider status, the order injection into the POS, or the preparation times you have.

Now we also include the level of the customer in the loyalty plan. Are you late for the order of one of your most loyal customers? You can send her a personalized message and compensate her.

You can also simultaneously access all the locations you want for greater operational ease. And enjoy an improved design of the experience.

Cheerfy Shop  |  Advanced synchronization with Ordatic, Deliverect and Bistrohub.

If you could already centrally update your multiple Cheerfy Shop menus through these online ordering management platforms, you can now update your orders' status automatically from them. For example, if you cancel an order on any of these platforms, it will also be cancelled on Cheerfy.

Cheerfy Shop  |  Menu Push with Revo

Update your multiple Cheerfy Shop menus directly and centrally from Revo, always preserving the presentation power that Cheerfy Shop offers you.

Cheerfy Loyalty  |  Messages design improvements

Give your personal branding touch to campaigns and automated messages!

You could already customize the background colours of the email and the content, choose the font of your messages, incorporate static or animated (GIF) images, or introduce calls to action in a bottom or picture form by adding hyperlinks. Also, edit your personalized copies: bold, underlined, italics, font sizes, or justification, among others.

Now you can customize the footer of your messages by adding a specific colour to the background and font or embed calls to action in a picture form by adding a hyperlink to it.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#15 Cheerfy Product News

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Cheerfy Loyalty | Vouchers On-demand

Boost traffic in your restaurant efficiently and quickly!

Generate batches of vouchers with benefits for employees of a local company. For students from a nearby university. Clients of a fitness centre. Or for influencers.

The possibilities are endless!

They are fully integrated with the existing voucher redemption. And can be stored in Apple Wallet and Google Pay, allowing proximity notifications. And monitorable with the rest of the vouchers for total control of their use.

Cheerfy Pay | Payout details

You can now export the database, aggregated and per transaction, with all the payments, commissions, and refunds' details.

Cheerfy Loyalty | Messages design improvements

Give your personal branding touch to campaigns and automated messages!

Customize the background colours of the email and the content, choose the font of your messages, incorporate static or animated (GIFs) images, or introduce calls to action in a bottom or picture form by adding hyperlinks... and edit your personalized copies: bold, underlined, italics, font sizes, or justification, among others.

Cheerfy Loyalty | Messages bounce rate

We add the bounce rate to the statistics funnel of the messages: sent, views, clicks, redemptions and unsubscribes for both campaigns and programmatic messages.

Cheerfy Shop | Closer integration

Now you will also be able to ship your delivery orders through Closer.

IIn this way, our portfolio of integrations in Europe continues to grow. This new delivery platform joins the already existing Stuart, Glovo, Acciona, Cabify, Deelivers, Deliveroo and any platform that operates on Vromo.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#14 Cheerfy Product News

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Cheerfy Shop | Orders Flow

We are introducing a new orders flow page in which you will access a complete view of your orders' status on a single screen: desktop and tablet.

Also, you will be in total control of your rider status, the order injection into the POS, or the preparation times you have.

And for your convenience, you have a full-screen mode available, search for a specific order, or filter based on status, riders or types of services, among others.

Cheerfy Loyalty | Save the loyalty card in one-click

Your customers now can download their loyalty card on the home page of their mobile phone with one click!

In this way, they will always have their card as an app. But! You don't need to download anything from the Apple Store or Google Pay. Magic! ;-)

Cheerfy Shop | Tracking page

Let's keep improving the experience! Now, your customers have the "Follow your rider" button available so they can see their rider's status on a map in real-time.

Cheerfy Loyalty | Messages design improvements

Give your personal branding touch to campaigns and automated messages!

In addition to customizing the background colours of the email and incorporating static or animated (GIFs) pictures or turning those images into a call to action by adding hyperlinks, you can now choose the font of your messages.

You also can insert calls to action in a button form with your corporate fonts and colours.

Cheerfy Shop | Orders details

You will access and activate all the information related to each order on the detailed order page.

Would you like to know the status of the rider assigned to ship the order in real time?
Would you like to be able to cancel or assign another rider if necessary?
Would you like to understand the customer's profile that has placed the order: gender, age, birthday, language, postal code, and total visits?
Would you like to be able to interact with the customer in case of need automatically?
Would you like to know if the order has been correctly injected into the POS?
Would you like to be able to reinject the order if necessary?
Would you like to know and manage the status of each of the orders placed: not confirmed, confirmed, ready, en route, completed, cancelled?
Would you like to access all the details of the ticket: consumed items, discounts, money refunded?

This is your feature!

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#13 Cheerfy Product News

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Cheerfy Shop | Acciona Integration

Do you have a restaurant in Madrid? Our new integration enables you to ship delivery orders through Acciona.

In this way, we increase our portfolio of integrations in Europe, adding this new delivery platform to the existing Stuart, Glovo, Cabify, Deelivers, Deliveroo and any platform that operates on Vromo.

Cheerfy Loyalty | Messages Audience

We continue to improve our message segmentation capabilities. For example, we now include the ability to automatically filter your communication based on the postal code of the customer's residence.

Cheerfy Pay | Hosteltáctil Integration

We incorporate Hosteltáctil into our portfolio of integrations with Cheerfy Pay.

If you use this POS software in your restaurant, your customers will be able to pay whenever they want via QR, leave a tip or get their digital receipt. Also, divide the bill among the diners by quantity or by selecting the products they will pay for.

As a reminder, Cheerfy Pay is integrated with Cheerfy Shop and Loyalty for a complete digital experience. Customers who pay via Cheerfy Pay are registered in the CRM and automatically accumulate points when paying.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#12 Cheerfy Product News

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Cheerfy Loyalty | New Voucher Dashboard

We are launching a new voucher detailed page in which you can already access all the information.

Would you like to understand the customer's profile that has redeemed a voucher: gender, age, birthday, language, postal code, and total visits?
Would you like to know to which ticket or transaction the redemption corresponds: details of the consumed items?
Would you like to know the context of the redemption: location, date, time, service type, and visit duration?
Would you like to access all details of each redemption: status, promotion code at the POS, validity, number of uses, and message to which it belongs?

This is your feature!

Cheerfy Shop | Delivery Address

We bring you the ability to force your clients to specify the address with their floor, door, building name, etc. For the cases in which it doesn't apply, the client may not include it by clicking on "ignore this field".

Cheerfy Loyalty | Messages New Audience

We've improved the audience page of the message creation and editing process.

Now you have more possibilities to segment your communication — the ability to combine and exclude the tags you consider for greater accuracy in your contacts.

In addition, the segmentation criteria are structured in four groups (general, demographics, surveys and loyalty card) for greater simplicity.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#11 Cheerfy Product News

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Cheerfy Loyalty | New customer registration

We are introducing a new, fully customisable registration experience with new features.

On the one hand, we've improved the design capabilities. Add one or more welcome messages that appear on a rotational basis. Include your favicon, corporate logo, and background image, and incorporate your corporate fonts and colours. If you want to give it a more personal touch, you can flexibly enter HTML code.

In addition, you now have full traceability of the funnel by adding Google analytics. You can even create multiple registration portals per location for specific marketing actions.

Do you want to distribute flyers to attract the employees of a nearby company? Create a specific QR code that automatically tags those employees to receive a personalised welcome or incentive.

Do you want to carry out an action on your social media for a specific event? Generate a particular URL that will automatically tag those users for a personalised welcome or incentive.

Cheerfy Shop | Remote pause services

We facilitate pausing your services in a centralised way, directly from the order management platform or POS.

Cheerfy Shop | Status synchronization with Glovo

We improve the integration of Glovo with our platform, allowing full adherence between the status of the order in Cheerfy and the rider's situation.

Cheerfy Loyalty | New scanning experience for employees

Get the complete profile of your customer by scanning their voucher or loyalty card. Then, your employees will be able to use that information for an even more personal experience.
How? At the end of the scanning process, all your customer's information will appear on the screen: won stamps, redeemed vouchers, loyalty plan level, birthday date or associated tags.

On the other hand, identify your customer through their phone number. Now, if your customer can't find their loyalty card (for example: their mobile battery has run out), you can add their points or stamps or burn their vouchers, through their phone number.

Finally, you can automatically enter the ticket amount by scanning a QR code with the total amount printed on your ticket.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#10 Cheerfy Product News

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Cheerfy Loyalty | New Feedback Dashboard

We launch a new feedback detailed page in which you can already access all the information.

Would you like to understand the customer's profile that has given you feedback: gender, age, birthday, language, postal code, total visits?
Would you like to know to which ticket or transaction does the feedback correspond: details of the consumed items?
Would you like to know the context in which the feedback happens: location, date, time, service type, visit duration?
Would you like to access all details of each feedback: customer response to all questions in your survey?

This is your feature!

Cheerfy Shop | Neo Integration

We add Neo to our portfolio of POS software in Cheerfy Shop.


This way, we continue to expand our portfolio of integrations with POS software and aggregators: Agora, Bistrohub, Deliverect, Last, Nextt, Ordatic, Otter, Revel, Revo, Sinqro y Tamus.

Cheerfy Loyalty | Integration of our scanner with ICG

Redeem your customer's loyalty cards and vouchers in a fully integrated way with your employee's operations.

How? By incorporating a button for direct access to the scanner in your own ICG POS. Employees will just have to press the button and use the QR reader to scan.

The amount of the corresponding ticket will be automatically associated with the scan so that each client receives the corresponding points or stamps.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#9 Cheerfy Product News

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Cheerfy Pay | Voucher Redemption

Our new family member keeps growing up.

Your customers could already pay whenever they wanted via QR, leave a tip or get their digital receipt. Also, divide the bill among the diners by quantity or selecting the products they would pay for.

Now, we're taking the integration with Cheerfy Loyalty to the next level. Beyond registering customers in the CRM and automatically accumulating points when paying, they can also redeem their rewards and vouchers directly. In one click.

Cheerfy Loyalty | Locations

We add new capabilities on the locations page.

Now you can set the recipients of your customer's feedback notifications, the parameters to automatically identify your employees on the premises through Wi-Fi, or links to social networks at messages.

Cheerfy Loyalty | Reward limit

Limit, on your loyalty card, the maximum number of stamps or points that a customer can receive in the same transaction.

Cheerfy Shop | Auto staking with Stuart

Reduce the cost of your delivery shipment. The same rider can carry more than one order in the same shipment.

How? Through the intelligent and automatic grouping of orders to be picked, and based on intelligent rules of maximum distance between addresses and the time your customer requested their order.

The order grouping rules are fully configurable to find the best balance between quality of service, cost savings and high demand optimization hours.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#8 Cheerfy Product News

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Cheerfy Loyalty | Personal Messages

We are driving the connection with your clients to the next level. Send personalized messages directly to any of your customers. Individually. Whenever.

Did you have a problem delivering an order to a loyal customer? Send her a personal message with a reward based on her preferences to compensate for the bad experience. Have you detected that an influencer visited one of your new stores yesterday? Ask him how his experience was and spice it up with exciting stories about your brand, products, or yourself as a founder. Possibilities are limitless!

Cheerfy Shop | Deelivers Integration

You can already ship delivery orders to your customers through Deelivers.

In this way, we continue to expand our portfolio of integrations in Europe. This new delivery platform joins the already existing Stuart, Glovo, Cabify, Deliveroo and any platform that operates on Vromo.

Cheerfy | New Dashboards

We release new dashboards to "x-ray" your business from the customer's point of view: Activity, Feedback, Loyalty, Transactions, and much more!

We have an improved design and a more intuitive experience. Now you can visualize data in a graphical and tabular form simultaneously. Moreover, you can adjust the temporal granularity of your analyzes flexibly, filter your data, sort it and export it according to your needs.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#7 Cheerfy Product News

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Cheerfy Shop | Glovo Integration

Our portfolio of integrations in Europe keeps growing: Delivery to your customers through Glovo is here!

This new delivery platform joins the already existing Stuart, Cabify, Deliveroo and any platform that operates on Vromo.

Cheerfy Pay | New Dashboard

Our new Dashboard gives you a detailed overview of all payments made through Cheerfy Pay: location, date and time of payment, ticket details, the amount paid by each diner, order status, etc.

In addition, you can make refunds to all the diners who have paid part of the ticket both jointly and individually.

Cheerfy Loyalty | Imports

Our new import tool allows you to add contacts to Cheerfy Loyalty to interact with through your automated emailing flow and campaigns.

How?

1. Upload a CSV or XLS file in the indicated format.
2. Map the columns of your file with the fields in your database.
3. Validate all the import details.

Now you are ready to interact with them!

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#6 Cheerfy Product News

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Cheerfy Loyalty | Campaign and messages new design

Give your campaigns and automatic messages your personal touch with our new design capabilities!

Customize the background colours of the email and the content. Introduce a portrait (420x235px) or landscape (600x1200px) static or animated (GIFs) picture. And turn those images into a call to action by adding hyperlinks.

Cheerfy Loyalty | Loyalty card with integrated vouchers

Our loyalty card incorporates a new "Rewards" section. From now on, this section automatically includes the vouchers distributed through email for greater ease of use.

New and updated cards (existing cards that receive a point or stamp) will automatically incorporate the new section.

Cheerfy Loyalty | Integration of our scanner with Simphony and Codisys

Redeem your customer's loyalty cards and vouchers in a fully integrated way with your employee's operations.

How? By incorporating a button for direct access to the scanner in your own POS. Employees will just have to press the button and use the QR reader to scan.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#5 Cheerfy Product News

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Cheerfy Shop | Multi-couriers

Up until now, you had the possibility of integrating your online shop with a courier company to manage delivery orders. Moving forward, you can combine several couriers simultaneously!

Define your courier policy for each day of the week. Prioritize, according to time slots, which couriers act at each time.

Optimize delivery orders in high-demand moments. For example, you may decide to use dedicated riders in your highest volume hours, while in the lowest ones, use an on-demand service.

In addition, you can carry out different strategies for each of your premises, adapting to their particular circumstances.

Cheerfy Shop | Cabify Integration

You can now ship delivery orders to your customers through Cabify.

In this way, we increase our portfolio of integrations in Spain and the United Kingdom, adding this new delivery platform to the existing Stuart, Mox, Deliveroo and any platform that operates on Vromo.

Cheerfy Shop | Multi-location Orders Dashboard

We launch a new section from which you will have available all the details of each order in each restaurant in a centralized way.

If you work in a multi-operator environment, you can also access each sub-ticket from here.

Features: make refunds, access to all customer data, order type, payment method, ticket items...

Cheerfy | Tamus Integration

We launch a new integration with Tamus Tamus with our friends from Grupo Lateral.

For Cheerfy Loyalty, Shop and Pay.

Cheerfy Pay | What's new?

We introduced our new family member a few months ago: Cheerfy Pay.

Your customers could already pay whenever they wanted via QR, leave a tip or get their digital receipt. Also, divide the bill among the diners by quantity.

Now, we go one step further... In addition to dividing the bill by quantity, each diner will select the products they will pay for.

As a reminder, Cheerfy Pay is integrated with Cheerfy Shop and Loyalty for a complete digital experience. Customers who pay via Cheerfy Pay are registered in the CRM and automatically accumulate points when paying.

We hope that these new features are helpful. We are already working on what's next!

We will be happy to get your feedback.

Valen
Cheerfy Technology Officer

#4 Cheerfy Product News

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Cheerfy Shop | Multi-operator ordering

As you know, we already allow multi-brand orders. In this case, a single operator manages multiple brands.

Our new multi-operator ordering functionality goes much further. Can you imagine being able to order from several restaurants (managed by different operators) in the same order? Cheerfy already allows it!

This is the process:

1. The customer orders from several restaurants in the same order.
2. The corresponding amount is transferred to the bank account of each restaurant.
3. The part of the ticket corresponding to each restaurant is sent to its printers to proceed with its preparation.
4. The customer receives his order receipt for each of the restaurants.
5. The courier company is notified to collect the order at the different points of sale and proceed with the shipment.
6. The customer receives the order placed in several restaurants in a single delivery.

Contact us if you want to try it!

Cheerfy Shop | Better Stripe rates

Thanks to our new integration with Stripe Connect, you can already enjoy better economic conditions in the Cheerfy Shop payment gateway.

Cheerfy Shop | Integration with Bistrohub and Otter

We add Otter and Bistrohub to our portfolio of aggregators at Cheerfy Shop.

We take this opportunity to remember that we already had Deliverect, Last, Ordatic and Sinqro.

Cheerfy Loyalty | Cards and vouchers scanner

Our new scanner functionality offers contextual customer information to your employees in the venue when they scan loyalty cards: customer name, the level within the program, accumulated points, etc.

In addition, you can now connect any 2D scanner (barcode and QR code readers) to redeem vouchers and the loyalty card at your premises. Your employees thus gain a higher redemption speed.

Cheerfy Shop | Message flow

You can now find all your marketing actions before, during, and after the service in our new Message Flow.

In addition to providing a clear and ordered view of the actions on a single screen, it allows you to quickly access the details of each of these actions (statistics, audience, locations, context).

We hope that these new features are of the most meaningful use. We are already working on what's next!

We will be happy to receive your feedback and talk about any point of interest.

Valen
Cheerfy Technology Officer

Your customers are running away to the office

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1-min read

comer oficina 1.jpeg

Let's be honest, summer has had me a little disconnected. It has been a long time since I last wrote to you. So let me get philosophical this time... time goes by too fast.

It seems that it was yesterday when Covid forced restaurants shut, or when they reopened, but with many (or excessive) restrictions. However, now that many had adapted mainly through Delivery and Take Away services, autumn arrives with the "old normal" under his arm.

There are already many places where restrictions tend to disappear (or almost). With greater flexibility than in the past, most workers have already returned to their offices, or are about to do so. Many restaurants had already become accustomed to having a high volume of delivery orders at lunchtime and during the week. However, many workers who used to order from home are now at the office.

But... why don't we take food to the offices?

First of all, let me emphasize I don't believe the current situation is going to be identical to the pre-covid one. In fact, I firmly believe the role of delivery will be increasingly important. I think we should reflect on how to optimize said service to adapt it in the best way to the different casuistry.

Some companies like Deliveroo in England, have launched an entire division called "Delivery for Work" just to further this use case. Also in England, Pure has set up drop points in offices where workers receive their orders. In Barcelona, Only Breaks has developed specific channels for offices, separate from its usual offer at Only Foodies.

In essence, it is a use case that will give you the ability to manage large volumes of orders in an easy way.

Find here the three key factors of your B2B offer:

  1. Specialized menus for offices: the first thing to consider is your target audience. We can differentiate two large groups. The first would be formed by individual employees and the second by groups of employees.

    As for the individual employee, it would make a lot of sense to create a reduced version of your regular menu that resembles the traditional, affordable and healthier "set lunch menu". What someone orders in their free time have little or nothing to do with what they would order in their day-to-day routine at the office. As for groups of employees, it is about adapting a menu for large orders (catering type) that they can enjoy in meetings or events at the office, with, for example, boxes or packs that include food for several people.

    Having the ability to adapt your offer to each case will allow you to develop a new source of income. In addition, the fact of meeting all that demand with reduced and/or standardized versions of your menu will greatly facilitate your operation.

  2. Order cut-off time and delivery intervals: setting a cut-off time for a customer to place an order at their office, as well as setting delivery intervals for it, will allow you to optimize the preparation process. You will know in advance how many products, or how much time and resources you need to cook them, being able to organize yourself in the best way.

    You will not need a rider for each order as with the usual delivery service. You can group several orders by areas and delivery times, being able to send several orders at the same time, thus reducing the shipping cost to (almost) zero. In addition, since you will get your orders well ahead of having them delivered, you can also take the opportunity to expand your delivery areas to the areas that have more offices or that you decide to cover.

  3. Development of commercial agreements with companies: the development of the relationship with companies will be very important. Sometimes just through referrals. Others, for example, in the same way as with traditional gourmet checks. Companies can partially and automatically subsidize orders for their employees, benefiting from tax advantages.

    The employee (your customer) would enjoy a discount on their online order at Cheerfy Shop. The company would assume the cost of this discount as it usually happens when they pay part of the salary through gourmet checks or similar. Your restaurant would have created a new source of income with all the benefits previously mentioned.

    A very illustrative example is that of Honest Greens, which has reached an agreement with WeWork workspaces whereby all workers in these spaces, in Madrid and Barcelona, can order at Honest Greens enjoying different benefits and discounts.


If you are already using Cheerfy, I encourage you to reflect on how this use case can help you.

If you do not use Cheerfy but are thinking about it, we would be happy to explain operations and capabilities in further detail.

I am here to help you.


Tony @ Cheerfy

#3 Cheerfy Product News

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We hope you had a great holiday... We've come back full of energy! Find here the latest news from our platform:

Cheerfy Pay

From now on, paying in restaurants will be much easier! Introducing the newest member of the family: Cheerfy Pay.

Your customers can pay whenever they want via QR. No waiting and in just a few seconds. They can also split the bill with total flexibility between diners, even tipping directly and getting their digital receipt.

Cheerfy Pay is integrated with Cheerfy Shop and Loyalty for a complete digital experience. Customers who pay via Cheerfy Pay register in the CRM outlined with their consumption and automatically accumulate points when paying.

We are delighted that some of the most relevant and demanding references in the Spanish sector are already betting on Cheerfy Pay, such as Grosso Napoletano and Grupo Lateral. Something that has already been echoed by media such as El Español and Merca2. Thank you for the welcome!

Cheerfy Loyalty | Multi-use digital vouchers

Our vouchers have new features to reward your customers.

We have added the ability to set up the number of times your customers can use the vouchers, as well as the frequency of use per period of time. Example: voucher for 10 pizzas per month.

This is the first step to making subscriptions a reality. An upward trend in markets such as the United Kingdom and the United States, where international chains such as Pret a Manger or Panera Bread already offer Netflix-style coffee subscriptions. Find here some articles from Delish, Bakemag and the Financial Times.

Cheerfy Loyalty | Loyalty Card Dashboard

Monitor in real-time the number of active cards in Apple Wallet or Google Pay. Analyze the Customer Lifetime Value based on their level within the loyalty plan. And evaluate the impact of your loyalty card on the increase in the frequency of visits, and the consumption of your customers. All this with an omnichannel vision, which incorporates consumption in your physical venue, and in your online shop.

Cheerfy Shop | Facebook API

The Facebook pixel is no longer effective as of iOS 14. Therefore, we have already integrated Cheerfy Shop with the Facebook conversion API to be able to continue tracking the behaviour of your customers in your online shop.

Cheerfy Shop | New Landing Page

We include new key features on the home page of your online shop. Your customers will be intelligently redirected to the individual shop that corresponds to them depending on the address, opening hours, range area of each shop or availability of transport.

You can also redirect your customers directly via "deep links" to other marketplaces when your own shop cannot cover the order due to rider capacity or range area.

In addition, the design is fully customizable with the colours, fonts and titles, creatives and narratives of your brand.

We hope that these new features are of the greatest use, we are already working on the next level!

We will be happy to receive your feedback and talk about any point of interest.

Valen
Cheerfy Technology Officer

Food and Drink delivery to the office – a goldmine left untouched?

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1-min read

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Just behind that wall is a bundle of treasure yet to be reached. Sometimes things are within our grasp, but we fail to see the full picture. This article highlights key reasons why I believe businesses in the Hospitality sector are missing out on a potential gold mine with targeted workplace delivery.

In a world where the line between work life balance seems to be becoming increasingly blurred, being able to offer customers fresh food and drink to their office with ultimate convenience helps to separate them from their working day, even if only for a few minutes. Work can be stressful, so anything that could positively impact a person’s mental health should be considered!

We have all been there, no time for breakfast before commuting or a hectic schedule meaning no lunch break. If you can deliver right to an employee’s desk it takes away the time they need to hunt around for something to eat or drink. Customers can pick their favourite choices and have them in as little as 15 minutes. Convenience is key in this circumstance, from selecting their dishes to checking out, the customer can order in a matter of seconds.

Workplace catering is here to stay

The office is the centre of a business’s creativity. Workplace catering could become a regular revenue source as companies will place large orders to cover several of their staff. Many employees from the same organisation could pick from a menu, creating lots of small orders that you bundle into a single preparation and delivery. There are over 5 million employees in London alone, hopefully this statistic shows the staggering number of potential customers no matter where you are located. Catering to them will allow you to deliver and display your unique restaurant experience at any location, building loyalty and love with consumers.

The characteristics of orders to workplaces at lunchtime are not to be argued with. Standing out from our data is a 30% increase in overall order worth with brands who offer a catering menu. Put quite simply, the higher the value of orders, the higher the profitability. Repeat customers regularly buying £100+ worth of food for their organisation could be compared to a sparkling diamond, right? Scheduled orders are put in every week to brands that are adjusting and accommodating.

We spoke to our good friend Alberto, CEO of a high growth company who regularly caters to his workplace to hear his thoughts.

“I order to the workplace because we regularly have long team meetings and have lunch together to be more efficient with our time. The convenience is that we can work harder, be more effective dedicating less time to lunch while the team is happy with it because we have good quality food together. I would recommend it because it is very practical and convenient, you can keep your meetings and discussions in a friendly and closer atmosphere.”

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How Cheerfy could help you reach the goldmine

  • Cheerfy Shop can look to reach customers within a specific delivery range, allowing you to target office heavy locations. We are integrated with platforms like Stuart, which will provide an automated delivery process where we can assign a delivery driver size dependent on the price of the order, saving money and being more efficient with transport.

  • You can use our features to offer separate menus catered for the workplace, which can only be accessed at certain times, offering pre booking or even allocated time slots. Setting a cut off time for offices to order will make sure you do not get overwhelmed in the kitchen during your busiest hours and be 100% in control of your online and physical location.

  • Cheerfy Loyalty will allow you to have a direct channel of communication between you and the office, where customers can register and receive marketing material, as well as discounts and offers. Building a loyalty program with these customers will help you maximise your profits, as it will increase the amount of times regular orders are made.

I hope this article has introduced and potentially shown you why we believe workplace delivery is an untapped opportunity in the hospitality industry. With Covid-19 measures easing, you need to be ready when employees return to the office. Maybe you do not want to be selling high value orders to loyal customers through delivery aggregators who charge a hefty percentage?

If you are already using Cheerfy, we encourage you to think about how you could expand your services to accommodate.

If you do not use Cheerfy but are thinking about it, we would be happy to explain operations and capabilities in further detail.


Sam @ Cheerfy